Your smartphone, supercharged with AI, can transform dull property shots into guest-luring masterpieces. Master lighting, composition, and editing for photos that demand attention.
Recently, I had the privilege of attending a conference session led by the talented team behind Dirt & Glass. Chris and Pam, with their over eight years of experience, have mastered the art of capturing the essence of short-term rentals—from rustic cabins to sleek urban getaways. They shared with us the power of smartphone photography. With their guidance, you can elevate your property photography without the need for fancy gear. All it takes is a dash of creativity and a few simple adjustments, and you can capture your property’s unique charm with ease.
Chris and Pam highlighted that today’s smartphones are powerful tools for photography. One game-changer is enabling RAW format on your iPhone. It might take up more storage, but it retains detail, especially in shadows and highlights. Why does this matter? When editing later, these details bring your photos to life, avoiding washed-out skies or murky corners.
What’s even more impressive is how AI quietly works behind the scenes. From exposure adjustments to color correction, your smartphone leverages advanced algorithms to simplify complex photography tasks. Editing apps like Lightroom Mobile take this further, offering presets and selective edits that enhance specific parts of your image.
Enable RAW in your iPhone’s camera settings and experiment with Lightroom’s free version for a deeper dive into photo editing.
Lighting is a make-or-break factor. Chris and Pam emphasized natural light’s transformative power, especially during golden hours—early morning and late afternoon. This softer light enhances your photos by reducing harsh shadows and giving everything a warm, inviting glow.
For interiors, turning on warm-toned lights adds depth and coziness. Exterior shots shine during sunset, with interior lights casting a welcoming glow through windows (like the main image for the post above). These small adjustments create an atmosphere that draws potential guests in.
Avoid shooting at midday when the light is harshest. Early mornings and evenings are your sweet spots.
How you frame your shot matters. Chris and Pam recommended turning on your phone’s grid lines to apply the rule of thirds. Aligning your subject—whether it’s a roaring fireplace or a plush armchair—along these lines creates balance and visual appeal.
They also encouraged creative framing. Use window frames, tree branches, or even hanging lights to add depth. These techniques make your photos stand out, telling a more engaging story.
Practice framing shots through doorways or with natural elements like leaves in the foreground for added dimension.
Sometimes, a well-placed human element transforms a photo. Imagine a hammock on a cabin porch. It’s nice, but add someone lounging with a book, and suddenly, it feels like a place you want to be. Chris and Pam showed how even a faceless figure, seen from behind or at a distance, helps potential guests imagine themselves there.
Adding props like a steaming mug, an open book, or a cozy blanket further enhances the inviting atmosphere. These small touches evoke emotion and make your property feel more personal.
Include props that reflect how guests might use the space, like a breakfast setup or a basket of blankets by the fire.
Editing can elevate your photos from good to stunning. Start with your phone’s built-in tools to adjust shadows, highlights, and saturation. Then, explore apps like Lightroom Mobile for more control. The free version offers powerful tools, while the paid version adds selective edits and a removal tool to clean up distractions.
Chris and Pam demonstrated how even subtle edits—like brightening a specific area or enhancing colors—can make your photos pop without looking overly processed.
Start simple. Edit your photos with your phone’s tools before exploring more advanced apps like Lightroom. (Bonus get Chris and Pam's Lightroom presets!)
Every photo tells a story. It’s more than filling a vacancy; it’s about creating a connection. When your photos evoke warmth, comfort, and adventure, they inspire trust and excitement. With a few tweaks and the power of AI, your smartphone becomes a gateway to presenting your property as more than just a place to stay—it becomes an experience worth booking.
Photography isn’t just about showing a room; it’s about inviting potential guests to imagine their stay. Use these tips to turn your photos into a visual promise of the unforgettable experience your property offers.
Want more tips and behind-the-scenes insights from Chris and Pam? Follow Dirt & Glass on social media to see how they’re transforming spaces into visual masterpieces. Find them on Instagram, Youtube, Pinterest and Reddit.
—join our online community where we celebrate creativity and innovation in hospitality. 🤞We’re crossing our fingers that Chris and Pam will soon share their expertise in an exclusive masterclass. You won’t want to miss the chance to learn directly from the pros!