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ai for hospitality
How to Improve Your Airbnb Listing Quality and Increase Bookings
Mastering Airbnb’s new quality standards is the key to securing more guests, better reviews, and making sure your listing doesn’t get buried—or worse, removed entirely!
ai for hospitality
February 3, 2025
Improve Your Airbnb Listing Quality and Increase Bookings
With over 8 million listings worldwide, Airbnb is prioritizing high-quality guest experiences more than ever. A recent webinar hosted by Logify and Airbnb highlighted how listing quality impacts visibility, revenue, and bookings. If you're a vacation rental owner or manager, understanding these factors can help you stay ahead and maximize your Airbnb success. I attended a webinar last week and here are some of the takeways...
Why Listing Quality Matters
Airbnb’s global average quality score is 4.76, meaning a 4-star review is considered low by the platform’s standards. Achieving and maintaining high ratings is critical because:
- Each 5-star review increases bookings by 4.6% and revenue by 3.2% in the following year.
- Listings with unresolved guest issues experience a 10% drop in bookings.
- Airbnb has removed over 300,000 low-quality listings since 2023 as part of its stricter quality enforcement.
Airbnb’s New Quality Standards & Badge System
In 2023, Airbnb introduced a new quality framework focused on recent guest experiences rather than lifetime review scores. Hosts now receive updates about their listing quality:
- Good status → No action needed
- Education status → Warnings with suggestions for improvement
- Suspension or removal → Listings with persistent issues may be removed
Guest Favorite & Bottom 10% Badges
- Guest Favorite Badge: Awarded to top-performing listings with high guest ratings, low cancellation rates, and few reported issues.
- Bottom 10% Badge: Given to listings with poor guest experiences, frequent cancellations, or unresolved complaints.
Your listing’s quality directly affects its visibility in search results, so it’s crucial to meet Airbnb’s expectations.
5 Key Factors That Influence Airbnb Listing Quality
Each complaint reported to Airbnb lowers your listing’s ranking and can trigger warnings.
1. Avoid Guest Complaints & Issues
Common complaints that affect your quality score include:
- Cleanliness issues
- Inaccurate descriptions or misleading photos
- Check-in problems
- Missing or broken amenities
- Lack of host communication
2. Minimize Host Cancellations
Host cancellations severely impact visibility. Frequent cancellations reduce trust and can lead to your listing being penalized in search rankings.
3. Get More 5-Star Reviews
A high volume of consistent 5-star reviews increases your chance of earning the Guest Favorite Badge and boosts your search ranking.
4. Improve Review Submission Rates
Encouraging guests to leave a review improves your listing’s credibility and visibility. Many satisfied guests don’t leave reviews unless prompted, so a gentle follow-up can make a big difference.
5. Maintain High Subcategory Ratings
Airbnb tracks subcategory ratings, including:
- Cleanliness (the most critical factor)
- Check-in experience
- Accuracy of the listing
- Communication with the host
- Value for money
Prioritizing these areas helps secure more bookings and positive reviews.
AI for Cleanliness and Maintenance
Automated Cleaning Schedules: AI can optimize cleaning schedules based on guest check-ins and check-outs, ensuring a consistently spotless property.
Smart Home Monitoring: AI-enabled sensors can detect air quality, humidity, and potential maintenance issues, helping hosts address problems before guests arrive.
Photo & Listing Verification: AI can analyze listing photos to ensure they accurately reflect the current condition of the property.
AI for Guest Communication and Review Management
Chatbots for Instant Responses: AI-driven chatbots can answer guest inquiries 24/7, reducing response time and improving communication scores.
Automated Review Follow-ups: AI can send polite and timely review requests to guests, increasing the number of positive reviews.
Sentiment Analysis: AI can analyze guest feedback and detect trends in complaints, allowing hosts to make proactive improvements.
AI for Pricing & Booking Optimization
Dynamic Pricing Tools: AI can analyze demand trends and competitor rates to adjust pricing for maximum occupancy and revenue.
Cancellation Prediction: AI can flag potential high-risk bookings to help prevent last-minute cancellations.
Booking Pattern Insights: AI can identify booking trends and suggest strategies to attract repeat guests.
Using Lodgify’s Airbnb Listing Quality Dashboard
Lodgify hosted the webinar so its only fair I give them a shoutout. They has introduced a new Airbnb Listing Quality Dashboard to help hosts track and improve their listing performance. This feature allows you to:
Monitor average review scores and guest feedback trends
Identify violations or quality issues early
Receive custom action steps to improve listing quality
If you use Logify, you can access this tool under Channel Manager > Airbnb > Listing Quality.
Final Thoughts
Quality matters more than ever on Airbnb. With stricter standards and algorithm changes, consistent guest satisfaction is the key to higher rankings, more bookings, and increased revenue. By improving cleanliness, accuracy, and responsiveness, you can set your listing apart and thrive in the competitive vacation rental market.
Need help optimizing your Airbnb listing?
Whether you’re refining your listing description or implementing a better guest experience strategy, small changes can make a big impact. Apply these best practices to stay competitive, attract more bookings, and maximize your earnings.
Join our free online community and keep up with all the changes happening in the vacation rental market.
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