Understanding Your Ideal Guests to Tailor Marketing Strategies That Work

As a hotelier or vacation rental owner, knowing who your ideal guests are and how to appeal to them is key to staying ahead. Gen Z and Baby Boomers might both crave unforgettable experiences, but they go about it differently. Gen Z is glued to tech and social media, craving unique and eco-friendly adventures. Boomers, though, prefer comfort, reliability, and trusted reviews. Understanding these differences lets you tailor your hospitality marketing, offering real value that resonates with each group.

Marketing Strategies

For Gen Z:

• Get on social media and work with influencers to connect genuinely.
• Craft engaging, interactive content that highlights unique, sustainable experiences.
• Tap into their love for adventure and shareable moments.

For Baby Boomers:

• Mix traditional and digital marketing, keeping it simple and accessible.
• Highlight comfort, reliability, and value in your promotions.
• Use loyalty programs and personalized offers to keep them coming back.

Knowing your guests’ preferences isn’t just helpful—it’s essential. It’s the difference between being just another option and being the obvious choice. When you understand what makes your ideal guest tick, you can create an experience that keeps them coming back for more.

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REFERENCE:

CoStar Group, Hoteliers Weigh Opportunities, Methods of Marketing to Travelers Across Generations