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Why TikTok Can't Be Ignored, (Even If You Want To)
TikTok is redefining travel marketing, even for those hesitant to jump in. It's about engaging conversations, staying on top of trends, and leveraging tools like Search Ads Campaign to connect with today’s travelers.
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October 1, 2024
TikTok, Trends & More Bookings: Why It’s Time to Tune In
TikTok is rapidly transforming travel marketing, becoming the go-to platform for discovery and engagement, particularly among younger travelers. According to a recent Phocuswire article, it's not just about showcasing your property's highlights. Instead, it's about engaging in meaningful conversations, listening to user interests, and staying on top of trends. Tools like TikTok's Search Ads Campaign enable targeted advertising within search results, while TikTok Symphony offers AI-driven creative solutions to align with current conversations and trends, helping brands maintain relevance and connect with their audience effectively.
Actionable Steps to Elevate Your TikTok Strategy
Create Engaging Content
• Visual Storytelling: Showcase your property using high-quality visuals. For example, Lauren Piller’s quirky, problem-solving videos highlight her properties effectively.
• Short-Form Videos: Use TikTok’s format for quick, engaging clips. Michael Elefante’s fun and educational videos on short-term rentals capture interest and drive engagement.
Engage with the Community
• Respond to Comments: Build relationships and gather valuable feedback.
• Use Hashtags: Utilize popular travel-related hashtags to boost visibility.
Monitor Trends
• Track Destinations: Stay aware of trending spots and activities to keep your marketing strategy fresh.
• Understand Preferences: Observe what accommodation types are gaining popularity to tailor your offerings.
Collaborate with Influencers
• Identify Influencers: Find creators who match your target market.
• Partnerships: Collaborate to create unique content, like 30A Escapes, which effectively promotes its luxury properties through influencer partnerships.
Additional Tips
- Be Authentic: Share genuine stories that resonate with travelers.
- User-Generated Content: Encourage guests to share their experiences and feature their posts to build trust.
- Stay Seasonal: Align content with current trends and seasons.
- Optimize Your Profile: Ensure your profile is complete and showcases your property’s amenities with quality content.
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