Why Personalization Matters in Hospitality

(And How AI Can Help You Deliver It)

Small details make a big impact. Whether you run a vacation rental, a boutique hotel, or manage multiple short-term rentals, your ability to personalize a guest’s experience sets you apart. It leads to better reviews, repeat bookings, and word-of-mouth recommendations—all essential for growing your business.

The Power of Personalization

Guests don’t just want a place to stay—they want an experience. A family with young kids has different needs than a couple on a romantic getaway or a solo traveler looking for adventure. When you provide tailored recommendations, you show guests you care about their trip, creating deeper connections and stronger loyalty.

How Personalization Elevates the Guest Experience:

Custom local recommendations – Instead of generic tourist spots, offer experiences that match a guest’s interests.
Tailored welcome guides – Help guests plan their stay with curated itineraries.
Thoughtful touches – Surprise guests with personal gestures like a birthday card, a dog-friendly guide for pet owners, or a curated wine tour for an anniversary trip.

The challenge? Personalization takes time—unless you use AI to do the heavy lifting.

‍How AI in Hospitality Can Help You Personalize at Scale

Personalized service doesn’t have to be time-consuming. AI tools can generate custom guest experiences in seconds, freeing up your time while still delivering exceptional service.

Watch: How to Instantly Create Personalized Guest Itineraries with AI

Struggling to personalize recommendations?

This quick video walks you through an easy AI-powered method to generate tailored itineraries in seconds.

Step-by-step walkthrough using AI tools like ChatGPT, Gemini, or Claude
Real example of tailoring an itinerary for different guest types
Pro tips to refine AI-generated responses before sharing with guests

Watch now and see how easy it is to personalize guest experiences!

Try This AI-Powered Itinerary Prompt

Follow these three simple steps to create custom itineraries in minutes:

1️. Pick an AI tool

• ChatGPT
• Gemini
• Claude
• Or your preferred AI assistant.

2️. Copy and paste this prompt into your AI tool:

"Act as a knowledgeable local tour guide for [city, state, country] and create a [duration, dates] itinerary tailored to [type of clients: family, solo, couple, group, foodie, adventure, etc].

Itinerary Requirements:

• Suggest attractions, landmarks, and points of interest based on user inputs.
• Include transportation options and accessibility details.
• Mention any special events or festivals happening during the specified duration.
• Specify the preferred mode of transportation for getting around the area.
• Do NOT include lodging recommendations.

Each recommendation should:

• Be clearly detailed with access information.
• Include website links when available.
• Provide relevant transportation details.

Be flexible and creative, adapting to user preferences while ensuring a balanced, enjoyable experience."

3. Review and refine the AI-generated response before sharing it with guests.

‍

By combining AI efficiency with your local expertise, you can offer highly personalized recommendations without spending hours crafting them manually.

The result?

✔️ Happier guests who feel valued
✔️ Better reviews and stronger word-of-mouth marketing
✔️ More direct bookings from returning visitors

Personalization is no longer just a luxury—it’s an expectation. AI helps you meet that demand effortlessly.

Want more AI-powered hospitality strategies and tools?

Follow us on Substack: AI for Hospitality

‍Join our free online community: AI for Hospitality

‍

‍